Everyone said khadi can't be premium. We priced our first kurta at ?2,400 when the market said ?800. It sold out in 11 days.
Our unlock wasn't marketing — it was supply chain. We built weaving clusters with revenue-share instead of piece rates, which meant artisans cared about quality like owners.
Corporate gifting became our cash-flow engine: 40% of revenue, paid in advance, zero returns.